The custom ’63 Cadillac Convertible designed for Häagen-Dazs by the famed technicians team at West Coast Customs.  Originally designed as a consumer activation around the brand’s big game debut, the car now stands as an example of boundary-pushing automotive artistry.

Created in collaboration with the world-renowned custom car builders at West Coast Customs, the Cadillac features a burgundy candy paint finish with cream trim, a freezer trunk, LED light show, event-quality sound system, and bespoke details from embroidered interiors to a custom cone-holder armrest. Originally designed as a moving celebration of indulgence and craft, the car was meticulously reimagined as the “ultimate ice cream vehicle,” blending automotive innovation with an iconic design.

The vehicle was kindly donated to The Petersen Automotive Museum from Häagen-Dazs