Past Exhibition

People's Champ

The Impact of Ken Block

For the first time ever, witness the machines that defined a motorsports icon in People’s Champ: The Impact of Ken Block. This groundbreaking exhibit unites Ken Block’s most famous builds...

2nd FloorThrough Nov 5, 2025

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Location 2nd Floor

Dates February 15, 2025 – November 05, 2025

Included With Museum Admission

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About the Exhibit

People's Champ

For the first time ever, witness the machines that defined a motorsports icon in People’s Champ: The Impact of Ken Block. This groundbreaking exhibit unites Ken Block’s most famous builds—like the tire-shredding Hoonicorn, the monstrous Hoonitruck, and more—giving fans an up-close look at the vehicles that revolutionized driving culture. Explore exclusive artifacts from his life and career, and immerse yourself in the stories behind his unparalleled influence on the industry. Whether you’re a lifelong fan or new to the world of Ken Block, this is your chance to experience the legacy of a true game-changer.

Adult + Vault

Full museum access to all galleries and exhibitions

Ages 18-61

$51

Includes Vault

Vault Added +$29

+ $29 to add

Senior + Vault

Full museum access to all galleries and exhibitions

Ages 62+

$49

Includes Vault

Vault Added +$29

+ $29 to add

Youth + Vault

Full museum access to all galleries and exhibitions

Ages 12-17

$42

Includes Vault

Vault Added +$29

+ $29 to add

Child + Vault

Full museum access. Children under 4 are free!

Ages 4-11

$25

Includes Vault

Vault Added +$13

+ $13 to add

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A motorsports icon and pioneer of automotive content in the age of online media, rally driver and DC Shoes co-founder Ken Block utilized his marketing acumen, driving expertise, and automotive enthusiasm to create the enormously popular Gymkhana video series and Hoonigan, an automotive lifestyle brand and production company that has captivated audiences for over a decade.

By the time of Block’s tragic death in 2023, the series’ multiple films had amassed hundreds of millions of views. The vehicles had improved from modified street machines to one-of-a-kind, purpose-built Gymkhana monsters, and the locations had progressed from empty airfields and dockyards to closed roads in metropolitan areas and perilous mountain passes. Additional shows on the Hoonigan YouTube channel, such as Daily Transmission, Build Breakdown, and The Unprofessionals, showcased unique vehicle builds, high-performance driving, and the automotive antics of the Hoonigan staff. Block and the Hoonigan Media Machine team revolutionized motorsports filmmaking and became a pillar of automotive culture by producing authentic, enthusiast-centered media that was tailor-made for online viewing.

This exhibit will honor Block’s legacy through a display of his most iconic vehicles and memorabilia like racing suits, helmets, wheels, DC Shoes, and Hoonigan merchandise from key moments in his career.